Competition Analysis and Pricing

Credit | 2019

1. Analysing a companies marketing strategies and comparing them with their competition
2. Perform qualitative analysis(SWOT, PEST and Porter's Five forces) on chosen companies
3. Learn about pricing models by ananlysing them quantitatively
4. Use of game theory to predict their best strategy(or price), so as to maximise profit
5. Compare the predicted values with the actual values and suggest improvement

Pricing Finance Policy