Effective Marketing strategies and study of consumer behavior in the Beverage industry

Credit | 2020

Finding the right marketing strategy is fundamental in getting the product to sell. Most soft drinks nowadays make use of consumer buying behavior and patterns they follow to structure their marketing strategy. This project involves deep analysis of the strengths and weaknesses(using both qualitative and quantitative analyisis) of top companies in the beverage industry , analysis of their competitors as well as the study of how the marketing strategies involved in this industry affects the different sections of consumers. Moreover, this project also deals with the analysis of companies that failed in marketing its product and we aim to put forward our own marketing strategy for these companies with the help of surveys.

consumer behaviour
soft drinks
energy drinks